Blog #2 - 2.02.09 Monday

1. Honestly, the initial reaction when I saw the title and skimmed the first few pages were disbelief. I, for one, believe that I have no right to say this because I guess I'm not a "runner", but just a "jogger", but I believe it is just a waste of someone's time to be categorizing runners and joggers. They just do what they do. End of story.

2. Going back to question one, I admit I am not a "runner". However, I am a "jogger" who casually likes to jog for some time on the treadmill, the rubber conveyer belts that so called "runners" don't run on. This ad honestly irritates me. They seem to be looking down on so called "joggers" when these "runners" just run slowly, but they are not "jogging". It is completely contradicting its statement, I believe. On the other hand, I must agree that joggers don't seem to enjoy the entire view, environment, and surroundings around them; whereas "real runners" do.

3. The layout, texts, and the pictures make the issue of this more realistic. The pictures of the running shoes makes a jogger think "am I really a runner if I am willing to buy the Pearl Izumi's shoes?" The whole aura of this advertisement completes the Pearl Izumi's realistic and discouraging yet encouraging opinion.

4. The environmental issue and value is encouraged. People don't really tend to look around themselves and enjoy their surroundings, life, and nature. Through this ad, it is really encouraged. However, treadmills and domestication are discouraged.

5. I personally believe that Pearl Izumi alienates the "jogging" population to its detriment. I for one consider myself a "jogger" and through this ad, I became very negative with Pearl Izumi's products. Through it, I do not intend on buying this "running" shoes.

6. This text's description appeals to ethos. Ethos is based on the character of the speaker. This is shown through the character of a "runner". An ethos-driven document relies on the reputation of the author, ths Pearl Izumi's owner, who I believe is a determined, passionate runner.

Pearl Izumi's ad appeared during Reebok's "Run Easy" campaign, which portrays runners in misery to promote a less aggressive, chat-friendly running pace supported by the campaign slogan, "I am what I am."

At the end of your blog, respond to the following:

7. I personally believe that Pearl Izumi's ad would be the most effective and most likely to turn up in a magazine than this Reebok's ad. The Reebok ad definitely does not show a encouraging feel to it. It does not motivate me to run or even want to run. It gives me the sense of queasiness and delusion. It seems very unorganized and not well planned/thought out. Although I have been writing negatively about Pearl Izumi's ad, I believe that this ad is more organized, well thought out, and passionate. Izumi's ad definitely instigated an opinion from me while Reebok's ad just instigated indifference from me.